Pete Lau: 3-segment button has cost OnePlus hundreds of millions

Being so persistent in the design of small details, OnePlus is one of the few domestic mobile phone brands.

Today, Pete Lau, founder, and CEO of OnePlus stated on Weibo that OnePlus may be the only brand in Android that retains the three-segment button design. 5 years ago, it has paid a lot of costs such as airframe occupation, billion-level cost, etc., but the high praise shows its value.

“Besides the” no burden “good use, from ringing to not disturbing, behind each model is the way we want to use products to create more of our own lifestyle. What do you think of OnePlus that can be easily overlooked yet Design inseparable? ”

OnePlus 2 uses a three-stage switch for the first time. The design can directly switch between mute, do not disturb and normal mode through physical keys.

The three modes correspond to three states: normal mode, where the mobile phone has the highest degree of involvement in life, and any behavior can make people around the mobile phone pay attention to the mobile phone; silent mode, the mobile phone will not affect other people; do not disturb mode, the mobile phone will not Affect yourself, no reminders will bother you.

Earlier, Pete Lau revealed that last year’s OnePlus 7 Pro overseas version was the world’s first commercial 5G mobile phone. There is no doubt that the next generation of new products (OnePlus 8) this year will be equipped with 5G as standard. He also said that this year OnePlus will have a new color that is very popular with women.

It has been revealed that OnePlus 8 and OnePlus 8 Pro use a digging screen solution with a refresh rate of 120Hz and a resolution of 2K +. They are equipped with Qualcomm Snapdragon 865 flagship platform, equipped with LPDDR5 memory and UFS 3.0 flash memory, which supports fast Charge. It is expected to be officially released in April.

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