Good news for the Samsung smartphone user that according to the share market of smartphone technology, Samsung continued to lead in the smartphone memory market throughout the first quarter of this current year 2020. The company has been notified that there is more than 50% percent share of the global smartphone memory market. other service providers such, SK Hynix and Micron Technology stood at second and third positions, respectively. Combined, Samsung Semiconductor, SK Hynix, and Micron both are notified 84% of the revenue from the segment.
On the other side, the “South Korean ” chip has also called the giant had a 55% revenue share in the smartphone memory market, whereas SK Hynix and Micron had 25% and 19% revenue shares, respectively. The total market revenue of the segment saw a 4% decline due to seasonality and demand shift to other categories. As we know that the COVID-19 situation led to a drop in smartphone sales, it was also one of the reasons for a dip in smartphone memory revenue.
Samsung has managed to catch the attention of their LPDDR5 DRAM memory chips and bagged design wins. However Leading smartphone OEMs have preferred the South Korean tech for giant’s memory chips due to higher performance if we do compare them with others. There are Some smartphones who are made the brand as well as a large number of orders to let down the circumstances with future COVID-19 disruptions, leading to good memory chip sales. Whereas overall smartphone sales are expected to decline, market analyzers have expected to an uptick boom in demand for high-end gaint memory chips like LPDDR5 and UFS 3.0.
In this fight of the smartphone market however such questions arise like what if the recession is increase due to COVID-19. But little bit relaxing things for smartphone users that the smartphone NAND flash storage chip segment, the market experienced a 4% growth during Q1 2020 when compared to Q1 2019. According to the sources, There is bit percent of the growth in the NAND flash chip market was due to price stabilization and the Centralisation of the demand for higher capacity chips. Whereas According to the numbers from Strategy Analytics, Samsung led the market with a revenue share of 44%. Kioxia (formerly Toshiba Memory Corporation) and SK Hynix had revenue shares of 25% and 16%, respectively.
Now let’s see that how much upgrade will be modified in the smartphone market but It is being expected that smartphone sales would drop even further over within the next few months, causing a dropped down in demand for smartphone memory and storage of memory storage of chip. Samsung is focussing on high-end memory chips, and it started mass producing 16GB LPDDR5 chips earlier this year using 10nm technology. These memory cards have been expected to be used in flagship smartphones from various kinds of brands in their onwards.
