According to the market analysis firm Canalys, Samsung’s South Korean giant market share in the wearable band dropped from 10.6 percent in Q2 2019 to 5 percent in Q2 2020.
The report suggests that the company shipped just 0.4 million smartwatch and activity trackers during the second quarter of this year, which is down about 48 percent. As the leader in the wearable market, Apple shipped a whopping 3.2 million Apple Watches, capturing a 37.6 percent share of the market.
To recall, Samsung launched the Galaxy Watch 3 last month which is quite impressive as per the user’s point of view. However, the company’s market share in the smartwatch and activity tracker segment has been dropping. In North America, Samsung’s market share halved in Q2 2020 compared to the previous year.
Google shipped 1.6 million Fitbit wearable devices in Q2 2020 and captured a market share of 19.3 percent. Its market share dropped 12 percent.
Source: Canalys Wearable Band Analysis (sell-in shipments), August 2020.
