As per the trademark new listing data, Alibaba Singapore Holdings Co., Ltd. applied for the registration of the NB trademark. The international classification of trademarks involves 35 types of advertising sales. The trademark pattern is a thumbs-up gesture plus the letters NB. The current trademark status is in progress.
At present, the specific purpose of Alibaba’s application for the “NB” trademark is not clear. “NB” is an online usage that expresses surprises at extraordinary things and people.
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Alibaba successively registered different types of trademarks such as “Ali Dad”, “Ali Mom”, “Ali Brother”, and “Ali Brother” from 2003 to 2007. Most of these trademarks are used as defensive trademarks in order to prevent others from using the trademark owner’s famous trademark and causing adverse effects.
(Via)