Nowadays, web presence is as important for a company as a physical existence. And SO is one of the most important parts of any company’s strategy. We all know search engines like Yahoo, Google, bing are always making changes to their bits, so it’s getting mode difficulties for small business owners and marketers. So here we are a few simple SEO tricks which are gonna help you with some higher ranking.
1. Make your website faster
No one wants to wait long before a site loads. So try to make your website as fast as possible. To boost your page speed you should do three things first.
- Don’t load unnecessary content.
- Enable browser caching.
- Reduce the number of plugins you are using
2. Secure your site with HTTPS
Who wants to use anything that is not secure enough. No one, so just secure your website with HTTPS.
3. Optimize the mobile version of your site
We can’t carry computers or laptops with us wherever we go. Whenever we want to use any website or search for anything. We always have our smartphone handy. From 2015, google is prioritizing sites that are more mobile responsive in their search results. You must know that a study found that 57% of web traffic comes from mobile devices.
4. Improve traffic and engagement metrics
No one can deny the fact that Google rewards the website which has stronger user engagement, it is often measured by the amount of time a user spends on the website. So the more time users spend on your website the higher your rank.
Here are some tips you can follow to make users spend some more time on your website.
- Make your content easy to read.
- If your content is not easy enough and the user who is searching for something isn’t able to understand what you have written then he will definitely leave the website. So don’t use hard words, just try to keep your content as simple as possible.
- Use images in your content. Using some high quality and helpful images in your content will keep the user engaged with your website.
5. Focus on the user experience of your website
User experience is an integral part of SEO, you must have a website that is easy to use so the user doesn’t have to hustle much about finding something google always want to make sure that they are providing the best possible quality search engine so that they can rank higher the website with better user experience.
Here are two tips you can follow to make your website more user friendly.
- Make your site easy to navigate, with appropriate categories.
- Try to simplify your website, a whole lot of things are only gonna make a mess.
6. Create engaging and valuable content
Content marketing plays a vital role in SEO, it does not only allow you to target some specific keywords and topics that your users are searching for, but also help you to connect with the users and provide some read value.
So do good research on your targeted market and find the topics you care about the most. Your content must be something more than explaining your topics. With choosing topics that are relevant to your audience but also have ideas of search terms. Do some research on what your users are searching for and what terms they are using. When you have a good idea about this you will be better able to optimize the content according to search engines.
7. Strengthen your social media presence
This SEO Trick may sound like good marketing advice but let me tell you social media plays a very important role in SEO ranking. The thing is your social media profile will rank in your search engines.
Another important thing you should remember is how you can link your website’s content on social media is gonna help you to boost your ranking. When others link to this content on their own pages, this may help build authority for your content by showing the search engines that other users find your site content valuable enough to share.
8. Use long-tail keywords in your SEO strategy
This one is one of the most fundamental tricks in SEO strategy. Use long-tail keywords.
There are keywords that are longer and more specific I compare with common keywords limiter to one or two words. They are surely gonna help you in bringing more specific traffic.
This may bring you less overall traffic, but it will surely bring you more relevant traffic. That means that the users coming to your website are more interested in your content. Furthermore, the more specific your keywords and phrases are, the less competition you will have to face for these keywords on the search engines.
Having long tail keywords offers your business to rank on the first page of Google for relevant keywords
9. Optimize site content for Google’s Featured Snippets
The newest trick in SEO is optimizing your content for Google’s Featured Snippets, Featured Snippets on Google have become very popular with search engine users. These short answers on the search page help searchers get the answers to their questions quickly and effectively. So a business must try to optimize its content to have better chances to get featured.
10. Create more optimized online video content
You must know that 55% of all searches return at least one video result. As everyone loves the video concern. And Google always tries to offer the user they love. By creating more optimized online video content, you can improve your chances of showing up in the video results of Google searches.
With creating and publishing more video content, you must pay attention to optimize it when it comes to youtube. Of the video results on the Google search engine results page, 82% comes from YouTube. This should come as no surprise given that YouTube is the second most popular search engine with more than 3 billion searches each month.