As the world’s leading electric vehicle manufacturer in terms of sales, the advanced driver assistance system developed by Tesla is the core competitiveness of its products, but it is also the object of heated discussions, especially “Autopilot” and “Full Self-Driving” Many government departments and the public believe that Tesla should not use these two words to name assistive technologies that are not fully autonomous, which will be misleading.
However, according to foreign media reports, Tesla has won a lawsuit in Germany over technology naming and related communication marketing, in order to obtain the right to continue to use “autonomous driving” on publicity platforms such as the official website.
A Munich court previously ruled against Tesla in 2020, saying the company used misleading marketing practices related to Autopilot and Full Self-Driving (FSD) features, which are still It’s in beta and not available outside of North America, so this technology is immature at the moment.
The Competition Center, the influential German regulator, and several other companies said Tesla consumers were misled when they were told that every Tesla vehicle included an Autopilot system because it had automatic The driving system shows that these cars are fully self-driving.
Instead of giving in, Tesla chose to appeal, and in October 2021 the Munich High Court ruled in Tesla’s favor, but until now, the verdict appears to have remained unpublished. However, it can be seen that Tesla can still use the name Autopilot because anyone who browses the Tesla website can understand that its products are not fully self-driving.
At the same time, the German Competition Center is not in vain. According to foreign media reports, the agency asked Tesla to change the wording of the introduction on its website related to advanced driver assistance system functions. For example, Tesla must indicate that the new intelligent driver assistance technology is fully open. Use a specific point in time, not just vague information like “coming soon” or “before the end of the year.”
In addition to encountering such problems in overseas markets such as Germany, Tesla has also been troubled in the United States and is currently facing a lawsuit from the California Department of Motor Vehicles (DMV), who also believe that these driver assistance technologies of Tesla The name of the product will be misleading to consumers.