Mastercard faces series of backlash after revealing 'ridiculous' new logo
There are many brand logos in the world today that are easily recognisable - that is from the yellow arches of McDonald's logo to Apple's white apple.
One such easily distinguished logos is that of financial corporation, Mastercard.
The company had a design that featured two interlocking coloured circles for more than 50 years, but this week, they revealed a big change to their logo which caused an uproar of people on social media.
In a post on Twitter, Mastercard revealed that they would drop their name from their logo to give it a more "modern" and "simple" look.
The new logo seems to position them alongside the likes of Nike, Apple and Target, who only rely on an image and not a name in all of their marketing.
In the words of Mastercard's Chief Marketing and Communication Officer, Raja Rajamannar, "Reinvention in the digital age calls for modern simplicity and with more than 80 percent of people spontaneously recognizing the Mastercard symbol without the word 'mastercard', we felt ready to take the next step in our brand evolution."
He said they were proud of their rich brand heritage and are super excited to see the iconic circles standing out on their own. However social media users didn't feel the same way when they saw the new logo.
One person said that is was taking less is more to a whole new level and wanted to know if George Constanza came up with the new logo while yet another insinuated that the company probably had burned a large number of ridiculous conversations, focus groups, 'brand consultants' and dollars.
Many others slammed the new logo for looking like a Venn diagram and that Henceforward they shall be known as the Venn diagram of orange and red.