A few Apple Stores have recently provided a new interactive experience. On the wall, “What can iPhone do?” And 20 iPhones are arranged on the wall. Different functions, features or advantages of the iPhone can make consumers understand this information more intuitively.
There is a QR code under the “iPhone wall”, and after scanning, it will redirect to an iPhone feature page. The page also has an “iPhone can do what?” Echoing the display wall. On the whole, the display wall and iPhone can provide a lot of information and encourage consumers to get in touch with new devices in a fun way, and there are no visible cables around the iPhone. This design makes the iPhone look more like a floating On the wall.
This design currently only appears in a handful of Apple Stores, including Fifth Avenue stores in New York and Apple Palo Alto in California. It is unknown whether Apple will promote this to more Apple Stores.