Recently, the market research agency Counterpoint released statistics on the high-end smartphone market above US$400 (factory price, non-final price) in the first quarter of this year. According to the data, sales in the high-end smartphone market fell by 13% in the first quarter of this year. In terms of specific brand rankings, Apple ranked first, occupying 57% of the global high-end market, followed by Samsung with 19%, Huawei ranked third with 12% market share, OPPO and Xiaomi ranked fourth And fifth, the market share is 3% and 2%, respectively.
Global mid- to high-end mobile phone market share in the first quarter of 2020
Judging from the specific performance of the major global markets, in the first quarter of this year, Apple ranked first in 6 of the world’s 7 major mobile phone markets, only in China’s high-end mobile phone market share was surpassed by Huawei. In addition, Huawei has also entered the top four in the Latin American, European, Middle Eastern, and African markets. It is worth noting that in the first quarter of 2020, more than 90% of Huawei’s high-end market sales were in China.
With the promotion of Xiaomi 10 5G and Xiaomi Note 10, Xiaomi has also entered the top five of the global high-end mobile phone market. This is the first time since the third quarter of 2018 that Xiaomi has entered the top 5 of the global high-end segment. In terms of market segmentation, Xiaomi is also in the top five in China, Europe, Latin America, and other markets.
In OnePlus 7 series to promote the popularity, one plus phone also entered the top five in North America, Europe, the Asia-Pacific region except China, the Middle East, and African markets.
OPPO’s Reno 3 and Reno 3 Pro 5G series drove its year-on-year growth of 67% (the original base was lower), ranking fourth in the Chinese market.
Judging from the top five best-selling models, Apple occupies the first four models, of which iPhone 11 accounts for the highest proportion in this high-end mobile phone sales statistics, reaching 30%. Followed by iPhone 11 Pro Max (9%), iPhone 11 Pro (7%) and iPhone XR (6%). Huawei Mate 30 Pro 5G (3%) ranked fifth. Of course, this result has a lot to do with the high-end positioning of Apple’s iPhone products.
In addition, Counterpoint’s data also shows that smartphones with prices between $600 and $799 grew the fastest in the first quarter, and their share jumped from 25% in the same period last year to 42%, which is largely due to The success of Apple’s iPhone 11. The share of the price segment of 400-599 US dollars and more than 800 US dollars has fallen sharply year-on-year.
Counterpoint said that the share of 5G mobile phones in the high-end market is also growing and currently accounts for 20% of the high-end smartphone market. Huawei’s vigorous promotion in China has allowed them to account for nearly 42% of the total sales of 5G equipment in the high-end market segment. Looking ahead, the 5G devices launched by Apple will play a very important role in the growth of the high-end market. Counterpoint believes that due to the impact of the new crown epidemic, the high-end mobile phone market will also be full of uncertainty.
