When making a website one of the most important things is to choose a domain. The right domain can help your business to grow online. And choosing the wrong domain can do the opposite. The domain is something that can be defined as your online name. So the question is how to choose the right domain for your website. Your domain name can play a big role when you think about making your business online. The domain is not just URL where your customer will land. But it also impacts your visibility online. So to get some optimal result you must choose the right domain. Here are 10 tips on how you can choose the right domain.
1. Start with keywords
Before registering your domain, you must take some time to think about some ideas. It will come handy to have some keywords in mind when doing this. This keyword will be better if they define what you do. Mix them in different ways to find is something that makes some sense. Don’t force the process — just let it flow.
2. Make it unique
Your domain plays an important role in your brand making. You must make sure that it stands out for you and the visitors you wanna bring on your site. Having a domain that matches to some other brand is never a good idea. It only creates confusion. Also, you should not force some alternative spelling, it may lead to some serious trouble.
When any site owner set their domain, they did not use the standard spelling.
3. Go for a.COM
If you want to be for the long term in this market. You should go with a .com domain. You can also use any other domain and that will be totally fine. but owning the .com or the equivalent TLD for your target market country is critical.
There can be many numbers of reasons why this can affect your site, but this is also important for users. When there are thousands of TLDs to choose, .com is still the king of this world.
The fact is many of the internet users don’t know about many TLDs and choosing some which no one knows, so the user will hesitate to click on that. You must make it easy for everyone. So for this, you must go with a .com.
4. Make it easy to type
You can define a URL as an address of your business, and you definitely don’t want to set your business at the place where its hard to reach for anyone. If your URL is hard to type then people will definitely choose something other.
Make sure that your URL is not too long and easy to type and remember.
5. Make it memorable
Keep it simple. Make your domain name such that it will be easy to remember. People won’t come to your site if the name is hard to remember and spell. So try to make is as easy as possible.it doesn’t matter if you have a great website if your domain is not easy to remember. Making your domain memorable will also make it spread faster.
6. Keep it short
No one wanna type and remember a long domain name, also the longer the URL, the more the spelling mistakes. The best thing is short url will fit in your business card with more ease. It looks better and easy to remember the spelling.
7. Create and meet expectations
Your domain name should be something like if someone hears your domain name for the first time. They should know what you do, if it’s not happening then it has a problem.
Some tech giants like google and amazon sound cool and no one can know what they do just by their domain name, but it takes a lot of marketing to do so.
8. Build your brand
If you are unable to find a domain that satisfies the previous rule, then you have to do branding yourself.
You can make a unique moniker, it will build additional value to your brand. Keep in mind that with this you will gain traction slower than using a more simple domain, but if you do this in a true manner this can pay off in the long run.
9. Don’t fall for trends
Don’t go with what is in trend. Just because it is in trend right now it never means it will always be. Following someone else can lead you to a wrong path. Just maintain a distance from odd spelling and a lot of symbols and numbers, just the rule is to keep it simple.
10. Try a domain selection tool
At last, if you can’t find a good domain name you can take help from some tool that will help you out with this.
You can try out a domain selection tool to find your perfect domain. There are so many tools available online. You can go with any verified platforms.